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Sambhar Mafia - Cooked To Kill!

Friday, November 07, 2008

Power Cuts and Mega Serials

At a time when students and industries are sufferring from the impact of the power cuts in TN, ToI captures the disappointment of TV viewers (mostly women) who are missing their daily dose of mega serials.

The impact is reflected in the TRP ratings. According to the latest overall TAM ratings (for the period October 26 to November 1), Sun, Kalaignar, Jaya and Raj TV channels have registered a marginal improvement over the previous week. Industry watchers, however, confirmed that daytime viewing of serials has been affected.
Although prime time viewership (between 6 pm and 10 pm) has remained unaffected, with serials like “Arasi’ and ‘Kolangal’ registering an increase in ratings, those aired in the mornings such as ‘Vasantham’ and ‘Athipookal’ on Sun TV have seen a dip in their ratings this week compared to last week. 

Niche programmes like ‘Airtel Super Singer’ continue to be unaffected as well, but industry watchers conceded that there was an imbalance in the viewing pattern, not out of audience choice but due to force of circumstances. (Link)

On the topic of mega-serials, would we see a day when Sun TV stops screening Radhika serials and tries out a different concept in the prime time slot? The Star Plus - Balaji Telefilms spat shows that long running soaps would be shown the door one day.

If you are good at identifying Tamil TV celebs, do check out Blogeswari's quiz.

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