Will Rebranding of Jobs Work?

Malaysia's Deputy Prime Minister thinks he can win over the support of the Indian community by giving jazzier job titles.

Ethnic Indian barbers will be called hairstylists and cooks will be referred to as chefs from now on, as part of a “better deal” that would include more jobs, nationalisation of Tamil schools, and regularisation of the stateless, Malaysia’s deputy prime minister and premier-elect Najib Tun Razak has said.

MIC’s long-time president and Razak’s former ministerial colleague S Samy Vellu was present at the function.

“MIC president Datuk Seri S Samy Vellu has asked me to no longer refer to those cutting hair as barbers but as hairstylists. Likewise, Indian cooks will be referred to as chefs,” he said. (Link)

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