Enthiran changes hands as credit crunch bites hard

Big production houses have been putting pressure on directors and actors to cut costs and this has created ripples in Kollywood. Few days ago, it came to light that Reliance backed out of Maniratnam's project because of budget constraints. The latest news is that Superstar Rajini's Enthiran will now be produced by Sun Pictures instead of Ayngaran and Eros. 

The market rumour is that Shankar and Karunamoorthy of AI has parted ways over the budget of Enthiren which was originally pegged at RS 120 crore. After the meltdown and global recession, the Kishore Lulla-owned Eros International which has a stake in AI, wanted Shankar to scale down the budget. (Link)

After the patch-up in MK's family, Sun Pictures is now making aggressive moves since it has the financial and political backing. If the tussle between MK and Maran's had continued, I doubt whether such a deal would have happened. With corporates slowly fading away from the Kollywood radar, expect more budget scale downs and reduction in star salaries.