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Sambhar Mafia - Cooked To Kill!

Friday, March 24, 2006

Hari Sadu doesn't exist in telephone directory

Naukri.com has issued a press release related to the recent notice by Hari Bhanot. A commenter on my earlier post on Hari Sadu pointed this out.

Making advertisements requires the use of a “creative license” and while we do sympathise with the child in question here we must also point out that the character in question here is not “Hari” but “Hari Sadu”. Surnames exist to distinguish individuals bearing common first names. Interestingly the name “ Hari Sadu” was selected after looking at phone books and an extensive google search and finding nobody of that name, in order to minimize causing any offense to anyone inadvertantly.

Naukri.com is in no way responsible or liable for the fact that Master Hari Bhanot is getting teased by his friends.

The fact is that Hari Sadu might not have existed in Google searches before this ad came out. Now that people have started searching on Google for Hari Sadu, Naukri can no longer claim that this name doesn’t exist in Google searches :-) All said and done, Naukri's campaign gains more popularity (that too at no cost!) because of this episode.


  • when will the next Harry Sadu err...potter book come out?

    check this blog.worth reading. http://redherringmode.blogspot.com

    By Blogger Sheks, at 10:11 PM  

  • I did expect Naukri to have performed an exhaustive background check and expectedly, they have done it. Any advertiser in his sane mind would not want to rattle anyone's social position. And yes, Hari Sadu has become the most famous Indian character for now. I may even go to the extent that he would be identified in many offices and situations. For example: colleagues talking to each other about a s**k boss calling him "He's such a Hari Sadu"! :-) Remember Udham Singh phenomenon created by Channel V?

    By Blogger Rubic_Cube, at 7:05 AM  

  • @Sheks,
    will check it out

    @Rubic Cube,
    Agree with the point that Hari Sadu has gained iconic status like Quick Gun Murugan or Udham Singh which were characters created by media and ads.

    By Blogger Kaps, at 3:38 PM  

  • I wish my name was hari too!!!!!

    By Anonymous Anonymous, at 8:34 PM  

  • Shreekant Mokashi = Hari Sadu pls send him some flowers. Bechara Bimar hai.
    His mail ID is smokashi@tatasteel.com

    By Anonymous Anonymous, at 3:13 AM  

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